INTRODUCING
Application Intelligence (AI2)
The human know-how behind AI-native business.
Build businesses that think, grow, and learn on their own.
THE UNIVERSAL CHALLENGE
AI Without Context
Most AI forgets you every time you walk away. Every conversation starts with explaining your needs all over again. That's not intelligence. That's advanced search.
OUR BREAKTHROUGH
AI1 x AI2 = AI²
AI1 (Artificial Intelligence, machine processing) x
AI2 (Application Intelligence, human know-how) =
AI2 (Cross Intelligence, Cognitive Design)
HOW WE CREATED AI2
Cognitive Design
The Third Wave in Business Innovation
Process- Centric
First Wave
Lean, Six Sigma
Eliminating waste, enhancing productivity, optimizing process.
Human-Centric
Second Wave
Design Thinking
Meeting unmet human needs with product innovation.
Value-Centric
Third Wave
Cognitive Design
Aligning machine, human, and market values.
Process Perfection and Value Alignment are the left- and right-brain Prime Directives of a Smart Org.
Explore Cognitive DesignTHE DISCOVERY
When We Taught Our Methods to AI
Chris Kincade and Ari Meisel spent decades independently developing systematic approaches to business intelligence:
- Chris defined Value Alignment — helping organizations design products and brands for growth;
- Ari honed Process Perfection — turning complex businesses into smooth-running operations.
When we taught our methods to LLMs, something remarkable happened: The AI didn't just learn our frameworks — it applied them more systematically than we ever had.
Sometimes with just two or three prompts.
That's when we realized we'd discovered something bigger than AI-native business design. We'd found a way to package human expertise for machines.
PROGRAM CREATORS
Chris Kincade
Value Alignment, Cognitive Design
Chris created the Hierarchy of Organizational Values to unify business, brand, and product design in the universal metrics of human decision-making. In teaching the logic to machines, he established Value Alignment as the first machine-executable directive for innovation. With Cognitive Design, he proposes foundational principles for AI-native business, starting with the 11 Organizational Cognates, SSOT Memory Training, and a new nomenclature for cross intelligence.
Ari Meisel
Process Perfection
After an early career as an entrepreneur, Ari created the efficiency methodologies that have transformed the lives and companies of CEOs and leaders around the world. A leading expert in productivity and automation, Ari is a beloved speaker, author and coach. As the founder of Less Doing, Ari develops kaizen-inspired strategies that free up time and mental energy, allowing individuals to be more productive, strategic and fulfilled.
WHAT WE CREATED
We taught our training systems to LLMs.
Business Accelerator >
> System Library
MISSION CONTROL
Ready for rapid growth?
Get our newsletter.
You're safe with us. We'll never spam you or sell your contact info.