COGNITIVE DESIGN
Ready to make your knowledge base cross intelligent?

Cognitive Design is the foundational framework for organizating business intelligence so both humans and AI can understand and execute it.
Universal Cognitive Architecture (UCA) provides the open blueprint, with complete implementation guides, templates, and integration tools.
THE INTELLIGENCE STANDARD
i4A
Universal Cognitive Architecture begins with the i4A standard for business intelligence. It adapts Eric Ries' Three A's of universal metrics — Actionable, Accessible, and Auditable — to intelligence systems, adding a fourth A: for All, humans and machines:
i4A → intelligence Actionable, Accessible, and Auditable for All
When business knowledge meets the i4A standard, cross-intelligent collaboration becomes possible.
THE FRAMEWORK
Reimagining the Org Chart
The 11 Organizational Cognates

The Processing Centers of AI-Native Business
UCA adapts departmental silos into 11 Organizational Cognates — specialized intelligence centers where machine data and human intel are synthesized into distributed decision-making.

System
Technical architecture and core infrastructure

Identity
Organizational values and cultural foundation

Productivity
Resource allocation and high-impact leadership

Language
Performance measurement and feedback processing

Market
Strategic positioning and competitive differentiation

Workflow
Communication and project management protocols

Innovation
Creative problem-solving and product evolution

Process
Operational excellence and continuous optimization

Brand
Market expression and stakeholder communication

Culture
Behavioral frameworks and shared identity

Integration
Cross-functional coordination and unified intelligence
GET THE FREE STANDARD
For Smart Orgs & Leaders:
- Organizations: Upload UCA to your AI platform, and let the system guide your Cognitive Design. No consultants required.
- Developers: Build AI-native business applications using UCA as your foundation. Complete specifications included.
- Researchers: Study and advance cross-intelligent organizational design with the complete methodology.
While UCA provides the open blueprint, Starling delivers the complete commercial implementation with a System Library ready to deploy immediately.
Want help implementing UCA?
Starling provides the guidance, structure, and AI-powered support that makes UCA immediately practical for busy entrepreneurs.
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