OPEN ROAD CANVAS
A Business Model Framework for Capturing Markets
Write Your Strategic Vision on One Page
The Open Road Canvas is a concise blueprint for growth that merges strategic business planning with brand and process optimization. Oriented towards capturing new markets, this one-page model aligns your mission, brand and operations — so you can focus on innovation and market leadership.
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Designing for the Open Road
Traditional business modeling tools like Business Model Canvas and Lean Canvas are effective for business and product modeling, defining key structural and operational components with a company-centric (BMC) or customer-centric (Lean) approach.
Anchored in Cognitive Design's intelligence-centric approach, Open Road Canvas orients a business around Product-Market Fit, uniting Business, System, Product, and Brand Design in the continual pursuit of the twin pillars of innovation: Process Perfection and Value Alignment.
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Open Road Canvas Establishes the Market Cognate
Open Road Canvas marries business, brand, product and system design into a one-page business model framework for growth.
Starting With Customer
Centered on Mission
Open Road Canvas uniquely places Mission at the center of the canvas, emphasizing a value proposition animated by human and business values. This approach helps create Impact Brands and turns customers into evangelists.
Measured by Dual Metrics
Open Road Canvas ensures that business strategies are validated by both data and human intel. This dual-metric system provides a holistic view of customer engagement and satisfaction, crucial for long-term success.
Built on Autonomy
By integrating AI, automation and optimized decision-making, Open Road Canvas facilitates the development of systems that operate independently, allowing business leaders to redirect their focus towards strategic growth and innovation.
Anchored in Scalability
Beyond merely finding their place in the market, the Open Road Canvas encourages businesses to redefine their sectors. With dedicated sections for Scalable Inventions, Marketplace Values, and ideal Cultural Fit, it is designed to propel businesses toward market leadership.
