What Drives Us: Our 17 Values

17 Values Every Business Needs to Codify anchor an organization in the business pillars and branding essentials that resonate deeply with both internal culture and the market at large. 

Drawn from the Speak Human framework, 17 Values turn the Hierarchy of Organizational Values into a simple discovery interview. By answering 17 questions about your business narrative, you establish your organization’s Storytelling Building Blocks, aka, the values of intrinsic desirability, and Marketplace Building Blocks, aka, the values of fair return, as well as the Dual Metrics that measure them.   

To give you an idea of the growth architecture, here are Princeton Kaizen's answers to the 17 Questions:

I. Cultural Values

Mission Statement

WHY + HOW

To marshal innovation with humanity (WHY), we teach leaders and businesses how to build autonomous and value-centric systems of growth (HOW).

How it appears on the About page:

We believe the critical task of modern business is creating new systems of design, and for us, that begins with a simple mission: Empowering businesses and leaders to marshal innovation with humanity.

Value Prop

+ WHAT + WHO

With on-demand and shareable courses, group and private coaching, and a vibrant community dedicated to innovation and entrepreneurship (WHAT), for founders, owners, and executives ready to grow their business, enrich their life, and create positive change (WHO).

Colloquially:

Princeton Kaizen teaches optimization, innovation and entrepreneurship to business leaders. We reach a global marketplace of scale-up entrepreneurs, business owners, and other executives, helping them grow faster by crafting a Scaleable Invention, an Open Road Business Model and an Impact Brand.

II. Product Values

Market Problem

Business owners seeking to scale often invest heavily in coaching and consulting when they really just need to learn the process of innovation.

Our Solution

Through a unique synthesis of process methodology and practical training, Princeton Kaizen empowers leaders to develop more scalable products and services, craft innovative brands, and bring good ideas confidently to market.

Why Now

Our programs are anchored in process optimization, hierarchical, value-centric design, and kaizen methodology, three pillars of an autonomous Web3.

Why Us

Together, we equip entrepreneurs, leaders and innovators with the tools to streamline processes, develop a scalable invention, and focus on growth and impact.

Open Road Business Model

 Princeton Kaizen teaches leaders to model competition and visualize untapped markets through a unique combination of X/Y axes. Here are the axes for Princeton Kaizen's Open Road Business Model:

• X Axis: Training VS Branding: Teaching a process VS facilitating an outcome.

• Y Axis: Leadership VS Invention: Motivation VS tactical business design 

Brand Pillars

• Unlock and unleash an unstoppable entrepreneur. 
• Ready for Peak Time? 
• Moving humanity forward is the new cost of doing business.
• The startup accelerator for scale-up leaders.
• Demo Day: Experience the mobilizing effect of Launch Day. 
• The common trait of every multi-generational business is replaceable leadership.

Benefits, Distinctions + Feature Values

What You’ll Achieve (Growth Architecture)

• Living Your Ultimate KPI
• Developing Your Autonomous System of Growth
• Unlocking Your Scalable Invention
• Finding Your Open Road Business Model
• Articulating Your Impact Brand
• Creating Your Organizational Brain

What You’ll Get (Actionable Deliverables)

• Leadership Growth Plan
• Optimization Strategy
• Autonomous System Design
• Your Hierarchy of Values
• Business Pillars and Brand Essentials
• Key Marketing Collateral + GPT Prompts
• Growth Strategy
• An Organizational Brain

How You’ll Learn (A One-of-a-Kind Blend)

• On-Demand Courses, in-depth masterclasses, targeted trainings +
• Shareable Learning Systems, team briefs w/ each lesson
• Livestream Group Coaching, 2x/week
• Private Advisory, 1x/mo on Zoom, or asynchronously on Voxer

III. Dual Metrics

Empirical Metrics (Data)

We measure product-market fit by membership, product sales, customer acquisition costs +, and the value we deliver through lifetime value and course engagement.

Empathic Metrics (Human Intel)

We evaluate our cultural impact based on our ability to help customers marshal innovation with humanity, and transform their business with autonomous, value-centric systems.

IV. Customer Values

Acquisition Values (Viable Product)

Initial acquisition values are affordability, timeliness, and essential training. Future values will include production quality, integration, comprehensiveness, community and more.

Retention Values (Lovable Product)

Key retention values are scale, impact, growth, autonomy, and other ways to measure business and leadership transformation.

V. Market Values

Market Actualization (Product-Market Fit)

We validate market fit by helping growth-minded leaders and executives create a return on business optimization and brand innovation.

Market Transcendence (Cultural Fit)

We redefine the marketplace by embedding kaizen methodology, value-centric principles, and a personal growth mindset into the fabric of business culture, fostering a global movement.

GET THE 17 VALUES FREE MINI-COURSE

Downloadable PDF with prompt you can use to train a GPT on your business pillars and brand essentials.